The Once-ler, a ruined industrialist, tells the tale of his rise to wealth and subsequent fall, as he disregarded the warnings of a wise old forest creature called the Lorax about the environmental destruction caused by his greed.
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Reviews
It's an amazing and heartbreaking story.
If you like to be scared, if you like to laugh, and if you like to learn a thing or two at the movies, this absolutely cannot be missed.
The movie's neither hopeful in contrived ways, nor hopeless in different contrived ways. Somehow it manages to be wonderful
Although I seem to have had higher expectations than I thought, the movie is super entertaining.
When a little boy living in what appears to be a polluted brownfield pays a visit to a lonely and depressed industrialist, called the Once-ler, he tells the boy a story of how he polluted the earth cut down every last tree and drove the animals away, much to the annoyance of some sort of tree creature called the Lorax.This was made in 1972 around the time Silent Spring by Racheal Carson had come out, and around the time of the Love Canal disaster and the beginning of the environmental movement, so it's mostly a load of hippie propaganda making out businesses, factories and industry to be evil. And what's wrong with pollution, I love pollution, who cares about the planet? I litter, pour chemicals, don't ever recycle, and I'm proud of it! However, the difference between this and the 2012 animated film is that the animation was better, the voice acting is better, the characters are more planned out and rather than inserting crude humor and romance they stick to the book with this one.It is rather biased and one-sided, but it's not a bad cartoon for kids. But you know what would be nice? If nature and pollution could co-exist with none of this crazy hippie extremism.
Wise old forest creature the Lorax (beautifully voiced by Bob Holt) tries to warn greedy and ruthless industrialist the Once-ler (also voiced by Holt with suitably sinister aplomb) about the potential harm of chopping down all the trees in the woods he's the self-appointed protector of. Alas, the Once-ler doesn't listen to the Lorax's warning and eventually lots of severe irreparable harm is wrought on the woods. This TV special manages to persuasively articulate a pertinent ecological message in a humorous, yet still relevant and respectful way without ever becoming too preachy or heavy-handed. Yes, we still do have the trademark smart and witty wordplay, a wealth of lively and engaging songs, colorful and creative animation, and a certain playful air, but underneath all the deceptive silliness is a totally serious and heartfelt concern about the well being of the earth as well as a still timely and topical statement about the evils of deforestation, the dark side of so-called progress, and the savage damage beget by corporate avarice and amorality run dangerously amok. Indeed, the environmental havoc the Once-ler brings upon the land with his factory is profoundly grim and depressing to behold. The fact that this TV special's central message hasn't dated a bit speaks volumes about its considerable artistic merit. An excellent and admirable program.
As Dr. Seuss's work was usually politically charged,* "The Lorax" does a good job looking at the environment. Scary is how realistic the book/movie eventually became (especially under George W. Bush). But it does have an element of hope to it. I guess that it makes sense to have Eddie Albert narrate, given his environmental work. After watching the movie, you just might feel like speaking for the trees, and all other wildlife.*"The Cat in the Hat" was promoting rebellion, "Yertle the Turtle" was about the class system, "The Butter Battle Book" was about the Cold War-era arms buildup.
A lorax tries to "speak for the trees" when Onceler moves into his beautiful country and destroys it by chopping down trees and causing pollution. So-so animation and some truly nauseating songs got on my nerves, but young kids may like it. It's very pro-environment and (when it sticks to dialogue) is kind of fun. Also very short (25 min). So, good for the kids but a bit much for adults.