Entertaining from beginning to end, it maintains the spirit of the franchise while establishing it's own seal with a fun cast

If the ambition is to provide two hours of instantly forgettable, popcorn-munching escapism, it succeeds.

The acting in this movie is really good.

It’s not bad or unwatchable but despite the amplitude of the spectacle, the end result is underwhelming.

Once he got the green light to direct as well as write Preston Sturges turned out two movies back to back, The Great McGinty and this one with little to choose between them in terms of quality although plot-wise there were vast differences. By 1940 Dick Powell had wisely decided that singing was best left to those who could actually do it, like Sinatra, and though he had yet to find his niche - after Bogie he was the best Philip Marlowe of all those who had a stab at it - in Farewell, My Lovely, he makes a half-decent fist of Jimmy McDonald, a faceless clerk in a large organization who dreams of getting ahead by winning a slogan contest. There are interesting parallels here between Sturges and Billy Wilder; both were contract writers at Paramount and both turned out exceptional screenplays in the late thirties - Bluebeard's Eighth Wife, Midnight, Easy Living and both lobbied to direct their own scripts and became hyphenates almost simultaneously, with Wilder's The Major and The Minor hot on the heels of The Great McGinty. In 1960 Wilder wrote and directed The Apartment in which Jack Lemmon, as C.C. Baxter is a faceless employee in a large corporation and gets ahead not by writing a slogan buy my lending his apartment to senior executives. The office in which Lemmon works is larger than Powell's but laid out on exactly the same lines and for good measure there's a character name-checked as Baxter. By now the Sturges repertory company - Franklin Pangborn, Raymond Walburn, William Demarest etc was up and running and a good time is had by all. Chock full o' nuts.

The premise behind "Christmas In July" seems arresting: Capitalism is a sucker's game that can be fun to play anyway. Yet its execution is not sharp. This early Preston Sturges comedy is more interesting for the ideas that seemed to shape it than for anything on-screen.Jimmy MacDonald (Dick Powell) is a lowly office drone at a coffee company who has big dreams. His latest involves coming up with a new slogan for a rival coffee company, a contest hosted on a national radio program. Surprise, surprise, he gets a telegram telling him he's the winner, but no sooner does he share his joy with the neighborhood than everything goes to pot.Weighing in at under 70 minutes, "Christmas In July" won't overtax your patience. The bouncy concept of early 20th-century marketing gone awry is pleasant for a while. Compare it to the Depression-era films of Frank Capra, where some greedy fat cat was cheating the little guy of his just reward: Here Sturges gives us no easy villains, presenting us instead with a more sophisticated, rather disturbing if nonetheless heartwarming critique of American life.In fact, it's a mid-manager at MacDonald's company, a guy named Waterbury whom Sturges initially establishes as a bullying bad guy in the Capra mold, who winds up surprising both MacDonald and us by graciously offering a heartfelt, humanitarian perspective on things:"Ambition is alright if it works, but no system can be right where only one-half of one percent were successes and the rest were failures."Waterbury urges MacDonald to let go of his dreams and focus on doing what he can, content in being able to live upright and look people he cares about in the eye. It's a bracingly fresh and balanced perspective from Hollywood, then or now.The problem "Christmas In July" has may be related to that sensibility, though: It's stiff and takes itself too seriously most of the way through. Taken from a stage play, the film only has five or six scenes, which means Sturges doesn't give himself much room for subplots. Powell is surprisingly hard to warm up to in the central performance, and the sentimentality gets rather gooey, as when Jimmy and his girlfriend Betty (Ellen Drew, not much better than Powell) play Santa to their impoverished neighborhood, treating the kids to ice cream and a wheelchair-bound girl with her own doll. The girl has black rings painted under her eyes in case the wheelchair wasn't enough for you.For gags, we get too much sputtering, snarling, and people putting on goofy hats. There's even people pelted with fish and vegetables. It's like Sturges went back and added this material when he realized he wasn't getting enough laughs in the reading room.The whole marketing gimmick of coming up with a new slogan for Maxford House Coffee, because everyone agrees the old one is too tired ("Grand To The Last Gulp" doesn't sound like anything that would fly today, does it?) has potential, and MacDonald's alternative slogan is pretty funny because it is so terrible. It's long, requires convoluted logic to appreciate, and serves to remind people why they don't use the product half the day."It's a pun," MacDonald explains to Dr. Maxford himself."It certainly is," Maxford deadpans. "It's great. I can hardly wait to give you my money."But the notion of marketing as a science people put their faith in without really understanding is only lightly touched upon. The reaction of Jimmy's employer at the other coffee company seems similarly like a wasted opportunity, as his apparent brainstorm has benefited a competitor. They just want a chance to bask in his genius, too, until it is exposed for what it really is. That's pretty much the whole of the plot, Jimmy and Betty trying to do right in good and bad times."Christmas In July" has some fun performances, a clever ending, and a pure heart, but don't mistake this for one of those classics upon which Sturges built his reputation.

A clerk making $22 per week dreams of winning the $25,000 grand prize in a coffee company's slogan contest. Sturges' second directorial effort is not only a sweet and simple comedy but also fast-paced and efficient, wrapping up in just over an hour. As the ambitious but earnest sloganeer, Powell basically plays the role of the straight man, surrounded by loony characters, including Walburn as the flustered owner of Maxford House, not to be confused with Maxwell House, and Sturges regular Demarest as one of the judges of the contest. Despite the short running time and the emphasis on comedy, Sturges manages to make the characters human.

Short and sweet, bright and breezy, but not without pith, this early Preston Sturges feature helped further establish his "wonder-kid" reputation in the early 40's before his great classics "Sullivan's Travels", "The Lady Eve" and my favourite "Hail The Conquering Hero".The simple premise of a hoax win in a national coffee-slogan competition for ordinary average nice-guy Powell is the springboard for a light morality tale along the lines of "he who does good has good things happen to them" - although not without the usual series of ups and downs, just as you'd expect.Of course nobody here is really bad, even the duped killjoy Mr, no make that Dr Maxford of the sponsoring coffee company or Mr Shindler of the too-trusting department store from whom Powell buys gifts for the whole neighbourhood on the strength of the phony winning telegram placed on his desk by his prankster work colleagues. Even when he finds out that his win is bogus, Powell can't get angry at the tricksters, so it's no real surprise that his homeliness, honesty and humility wins everyone over, including his feisty girl-friend, played by Ellen Drew, with the predictable twist in the last reel that Powell's slogan wins anyway.Powell is very likable in the lead, although Drew is a little too high-pitched in delivery for my taste as the film develops. There's the usual troop of madcap eccentrics which peoples almost every Sturges comedy, with some nice little cameos, I particularly liked the actor playing the deadpan cop, not above making some contemporary allusions to Hitler & Mussolini to stress a point.The dialogue of course is mile-a-minute vernacular and I got a kick out of Sturges' Dickensian word-play over triple-barrelled lawyer's names (along the lines of "Swindle Cookum and Robbem!"). Right from the start, we get the "screwball comedy" template of a poor Joe and his girl, dreaming of something bigger waiting for something extraordinary to happen, with Powell and Drew's extended night-time scene on their New York apartment roof-top, and succeeding entertaining scenes including Powell's reaction to "winning" the competition and best of all the frenetic crowd scene when Maxford tries to get his money back only to cop a batch of rotten fruit ("Don't throw the good stuff" admonishes one parent to a tomato-wielding youngster), it's all good clean fun and ends up happily ever after. And get a load of that "zoom" shot back into Maxford's office at the end - it certainly got me out of my chair, not the last time Sturges employed camera tricks of this type - remember the memorable stop-start sequence to "The Palm Beach Story". The movie celebrates community, the little guy who dreams of making it big and how to meet disaster with alacrity, in short a feel-good movie with a big heart, well worth an hour and four minutes of anyone's time.