McLibel
May. 20,2005McLibel is a documentary film directed by Franny Armstrong for Spanner Films about the McLibel case. The film was first completed, as a 52 minute television version, in 1997, after the conclusion of the original McLibel trial. It was then re-edited to 85 minute feature length in 2005, after the McLibel defendants took their case to the European Court of Human Rights.
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Pretty good movie overall. First half was nothing special but it got better as it went along.
it is finally so absorbing because it plays like a lyrical road odyssey that’s also a detective story.
By the time the dramatic fireworks start popping off, each one feels earned.
Although I seem to have had higher expectations than I thought, the movie is super entertaining.
Now I don't adore McDonald's or even think their food is particularly good. Do I think they do things that aren't completely fair? Of course I do, but so do all sorts of companies. I think the people that refused to say sorry are two people that have WAY too much time on their hands. I like documentaries very much, but I hate it when they are completely one-sided A-LA Michael Moore! I think it is a shame about some of the practices of companies, but what these people forget is that companies aren't really out to make friends, they are out to MAKE MONEY! I think it is quite hilarious, that these people just wouldn't say sorry and get on with their lives. I am sure it is the principle of the thing, but honestly, get a life! Was this documentary good, Not really, was it even very well done, not in the least. I am sure fast food is a huge reason that people (particularly in America) are becoming more and more obese. The problem w/ blaming McDonald's is the fact that even though their food is not particularly good for you, it is the fault of all the lazy people that can't make basic foods for themselves. It's every individuals fault when they become obese then blame McDonald's for all their health problems. It is the new thing especially in the U.S. to blame EVERYONE else for their problems, which is especially sad. Does McDonald's do a lot of things that are perhaps morally wrong, absolutely! So do all sorts of companies, not just the almighty McDonald's. This documentary is all against McDonald's and not even one thing says some of the good things they do. If everyone despises McDonald's so much, then they can just stop going. Until that happens there will always be some that hate companies for whatever reason they so choose.
McLibel could have been an underdog story, but film makers had a different agenda. Morgan Spurlock (Supers Size Me) and Michael Moore (Fahrenheit 911) know how to make a documentary entertaining and still get their point across. You may disagree with the filmmakers but it is all-consuming watching the filmmaker unfold the argument in front of you. A more descriptive title would have been 'Greenpeace vs. McDonalds'. Franny Armstrong and the London Greenpeace folks shot for the publicity and controversy. McLibel (read Greenpeace) makes some valid points: in the UK when you go to trail you get legal representation unless if it is a libel case then you are on your own. Since large corporations have so much in resources ($$$) everyone will just apology rather than face an expensive court battle. McDonalds and other large corporations use their power and money to affect our buying habits through our children. Many corporations underpay their worker. However there is no counter-point. The movie spent 83 minutes explaining and fighting what is wrong with society but as far as a solution: 2 minutes to say approximately:'mega corporations are evil. We believe individuals should be making their own decisions on what products and services should be made available.' I see this as a radical stand and I am not sure how Greenpeace actually envisions this utopia. Are they suggesting that everyone should grow their own vegetables like one of the protagonist? Should society be sourcing commercial goods locally? Should we constrain advertising so we eliminate the 'push' market and end up with a 'pull' economy? All of these are a radical change in society. Sorry Greenpeace, there are things I dislike about our society but a socialist reform is not the answer. (6 people found this review helpful.)
I saw this movie the other day and it was very good. Keep in mind that the two won in court (in which McDonald's was fined). The charges against McDonalds was supported by footage of cows and chickens in slaughterhouses, and workers at McDonalds. Everone should see it.McDonald's hired the best lawyers money can buy and had a fair chance in defending itself, but lost. Nobody gagged McDonalds not with its billions of dollars in advertising and PR. So it's hard to feel that anyone was unfair to McDonalds. We need more of this kind of documentary because as it was stated, it is unlikely we would see this as a commercial television special because commercial television depends on McDonald's advertising revenue.
A long time ago there was a company that made lots of money by selling bits of meat between two bits of bread. Many people were employed to put the meat between the bread and many animals were killed to be the meat. A friendly clown persuaded children to love the company. Some decades passed and all was well. The company became very, very rich. Richer even than many countries. And then some people wrote in their newspapers than eating lots of the meat and bread could make people ill. Other people said on television that too many trees had been cut down and that the workers were unhappy. This made the company very angry. The company looked around the world and saw that in England there was a special law that could stop people saying things the company didn't like. And make them say sorry.It is with the above text (delivered in a Star Wars fashion) that this film starts with pretty much immediately helping you work out if your politics and sense of humour are in the right place to be part of the target audience for this documentary. The story of the film is famous now; basically in the early 1990's McDonalds took libel cases against many people who had spoken out against them papers, television channels, pressure groups, generally media groups and the like. Drawing retractions from the majority of them, McD's was very happy with the UK system and set about going after other targets. David Morris and Helen Steel were volunteering with Greenpeace as part of their belief in environmental activism, part of which was handing out a pamphlet "what's wrong with McDonalds" outside the outlets and telling the "truth" about the company. When they got served with a libel writ from the company, some of their group apologised and retracted but Helen and David said no and started to defend themselves against a team of very expensive lawyers retained by McD's. The film documents their case and then the action that they took in the European Court of Justice years later.Having been made over the whole ten year period (rather than looking back) the film is gripping and really involves you in the story. The case is boiled down to the essence and it is made surprisingly fluid and exciting as a result. The dramatisation of the courtroom scenes feels a bit cheap but still works although it doesn't help that Morris, despite being natural and himself across the rest of the film, comes across as wooden and "acting" in these bits. The bias in the presentation is there of course and if you disagree with them then this isn't the film for you. However, I saw them both as rather pretentious hippy sorts but yet I was still able to get behind them, learn the lessons and be inspired by them. And really "inspiration" is the film's main strength because their story is amazing and it totally flies in the face of those who say "what difference does it make if I etc etc"; I still think that individuals are limited in day to day life but when the chips are down, if you can stand your ground it is possible to make a difference.Alongside this, the target audience will love the anti-Corporation thing. I'm not a protester or anti-Capitalist but it is satisfying to watch McD be taken down a peg even more so now that we have spent the last year or so watch them start to lose ground, lose profits and many of the McLibel accusations be backed up over and over by many sources, to the point that most viewers will totally agree with the "lies" that Morris and Steel were telling. Ideal viewing alongside the equally important (but a lot less serious) Super Size Me, this is a great documentary that makes up for the low budget feel by being gripping, entertaining and inspiring.