Wow! Such a good movie.

A waste of 90 minutes of my life

Let me be very fair here, this is not the best movie in my opinion. But, this movie is fun, it has purpose and is very enjoyable to watch.

The film never slows down or bores, plunging from one harrowing sequence to the next.

Movie: Iddarammayilatho (UA)Rating: 4/5Telugu cinema usually comes with stories high on Masala. Such films do find a market and their target audience, besides entertaining them for long. Allu Arjun's IDDARAMMAYILATHO is a similarly power packed action entertainer, that is not only high on entertainment, but it also a visually crisp like never seen before film. Yes, it's so good.The film showcases my favourite Telugu actor Allu Arjun in a powerful action avatar, that is strong enough to have a good impact. Amala Paul also delivers a neat performance. Catherine Tresa gives a similarly good performance, but for the most part has nothing to do except in glamorous scenes. Shawar Ali as the villain is OK. Subbaraju too is good.The action scenes are the biggest plus points of the film. All the fights of this film are choreographed and executed in martial arts style, and is too stylized that the youth would surely love it. The locations of the film are another major plus point of the film. The romantic track in the film never goes overboard and the film manages to hold the viewer till the end. However, at few places, this ride slows down a little at a few places.The comedy track of Brahmanandam and Ali was not needed at all. It just simply adds to the length of the film. Besides, a few scenes in the second half interrupt the basic story, but just as the basic twist is revealed, the film regains it's speed and goes on to manage it till the end.The visual effects department needs to be praised for bringing every single bit of the film in detail. Even a single drop of blood is shown in an amazing and neat way. The use of slow motion in fights just makes them more brilliant and effective. Sound effects are also terrific and spellbinding. Overall, IDDARAMMAYILATHO is a power packed film from Puri Jagannadh and Allu Arjun that emerges as a sureshot winner, and an entertainer, of course. Although the film is good enough to work with all ages, the film will be best enjoyed by the youth. Simply go for it!

This movie has a very good sound track which is the first requisite for a hit movie, but let me say along with AA is the only pros for this movie.STORY AND SCREENPLAY: nothing to write under this section as the story is very simple in its plot which will never give you a new taste except at one or two areas. The screenplay is equally weak where puri has once again risen with his old ideas which sunk this movie deep.ARTIST PERFORMANCES: regarding artists only AA has shown his potency in acting and dance movements but was like a scent in a sea where it is of no use. Amala paul was a little better than Katherine where Katherine is a big upset for the movie both in looks and performances. The comedy track was once again a complete disappointment though it has many big heads like brahmanandam and ali. Many character artists like naser and thanikella barani were simply wasted and last but not least a very very weak villain characterisation.TECHNICAL DEPARTMENTS: only DSP will get lime light in technical departments along with the photography where spain is beautifully picturised. Rest the screenplay and direction were very poorly done by puri.ANALYSIS: complete plain routine movie with very poor story and direction.