The Naked Brand is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet. Corporations have incredible influence on the world we live in and that's given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn't enough. It's time to actually be great.
Reviews
So much average
Great Film overall
By the time the dramatic fireworks start popping off, each one feels earned.
This movie tries so hard to be funny, yet it falls flat every time. Just another example of recycled ideas repackaged with women in an attempt to appeal to a certain audience.
The Naked Brand is an extremely well-crafted documentary about the evolution of advertising and the heightened importance of brand transparency. I first saw clips of this film during a marketing conference in 2013 where the filmmaker Jeff Rosenblum was a featured speaker. It piqued my interest then, but I sort of forgot about it until today. This film is definitely worth watching, filled with interesting footage and candid interviews with some of the top CEOs and innovators in today's business world (from huge corporations to innovative grassroots start-ups).Highly recommended for anyone who works in marketing or considers themselves to be an educated consumer.
As a en executive in a traditional advertising agency in a third world country, where everything gets here late, this documentary opens us our eyes on what we have to be thinking about if we want to survive in the near future. Loved the ideas and amazed by the leaders that innovate in the same trend. I wish to keep learning lots more about these and implement in my company. Great revolutionary ideas yet visible in our everyday concerns. Great insights and discoveries by the best in the business. Great examples that we have seen before united to tell what is happening today, and what will happen, in the marketing world. Be ahead or be dead.
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