An eccentric marketing guru visits a Coca-Cola subsidiary in Australia to try and increase market penetration. He finds zero penetration in a valley owned by an old man who makes his own soft drinks, and visits the valley to see why. After "the Kid's" persistence is tested he's given a tour of the man's plant, and they begin talking of a joint venture. Things get more complicated when the Coca-Cola man begins falling in love with his temporary secretary, who seems to have connections to the valley.
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Reviews
I don't have all the words right now but this film is a work of art.
It's an amazing and heartbreaking story.
If you like to be scared, if you like to laugh, and if you like to learn a thing or two at the movies, this absolutely cannot be missed.
This movie tries so hard to be funny, yet it falls flat every time. Just another example of recycled ideas repackaged with women in an attempt to appeal to a certain audience.
Jetting to Australia on a business trip, Coca-Cola marketing expert Eric Roberts (as A. Becker) has trouble finding an American newspaper and tries to fend off advances from sexy secretary Greta Scacchi (as Terri). She wants to have sex with Mr. Roberts desperately - and won't take "no" for an answer. His mind is more on how to get her tenacious father, eccentric cola producer Bill Kerr (as T. George McDowell), to realize "Coke is it!" The locals have been strangely alienated from America's favorite soft drink. Roberts is famous for tripling Coke intake, but the small Australian community doesn't partake...Dusan Makavejev directs this stylish, but disconnected satire. It seems off-track by the time Roberts attends a gender-bending outing; possibly, this is Ms. Scacchi further testing his sexual availability. She and scene-stealing little Rebecca Smart (as Rebecca aka "DMZ") have a show-stopping nude shower scene; maybe this is to be taken as the pause that refreshes. David Slingsby does well as a fawning waiter who mistakes Roberts for a CIA agent. The original power pop Coca-Cola jingle written by Tim Finn (of Split Enz) is excellent. Absurdity is the rule of thumb, and Roberts' mannequin-like performance fits.****** The Coca-Cola Kid (5/85) Dusan Makavejev ~ Eric Roberts, Greta Scacchi, Bill Kerr, David Slingsby
The film is billed as a comedy and will indeed leave you laughing at many of the situations the central characters get themselves in and out of. The movie should be viewed as a satire of the great American sales and marketing force on the global marketplace.A hot shot marketing guru from corporate is assigned to help sales down under. He quickly finds a different pace of life and cultural values that he finds hard to adjust to. He continues on "his way" even down to the music for a new series of commercials. He knows "his way" worked well in the U.S. so it should work well anywhere.Humorous side trips make the journey enjoyable as the guru quickly finds a large area that has no Coca Cola sales. He goes to investigate and finds a local soft drink bottler has the entire area to himself.The guru uses every gorilla marketing trick he knows to bring the local bottler into the Coke family, but the local bottler resists and even offers Coke a deal. Coke invades the local's territory and the local realizes he cannot win against the Coke attack.Coke's decisive win costs the company the guru as he finally begins to understand that other things in life, emotions and cultural values, are more important than business wins.I enjoyed the film and recommend it to you, especially if you want to see a funny version of the 60's novel "The Ugly American."
A film more remembered for Greta Scacchi than Eric Roberts. The Coca Cola salesman discovers that not everything goes with Coke. A very pleasant way to spend a couple of hours and if it comes your way, be sure and catch it. It will be worth the time!!
American capitalistic imperialism satirized. Both well and truly. Eric Roberts (whatever happend to him?) has never been to possessed as the marketing hotshot from Coca-Cola's Atlanta hq, in Australia to sell the last no-Coca-Cola bastion on earth on the drink's "bubbling brown goodness." And Greta Saachi (hubba-hubba) has never been so fetching or as funny. Watch for the unnerving news provided just before the credits.