A story of young people who make their start in the Dongdaemun market and try to succeed as world-class designers.
Seasons & Episode
Ga Young barely makes a living working at the boutique of Madam Jo, who extorted her parents' assets. She waits anxiously for an acceptance letter from a fashion design school in America. Through Madam Jo's tricks, she never sees the letter. She is even kicked out of the boutique for arson.
Ignored by Jae Hyuk and wandering the streets suffering from hunger, Young Gul reunites with Ga Young after many complications. Being wanted as the leader of the mutiny and on the run from the police, Ga Young finds a place for them both to live. To cover living expenses, Ga Young and Young Gul work hard to make clothes.
Young Gul, having received a promising proposal from Michael, enjoys a nice dinner with Ga Young in an excited mood. But they are both arrested by the police, reported by Jung Ah who trailed them. Ga Young is soon released with Jae Hyuk's help, but Young Gul is taken to court and sentenced to one year of prison labor.
Ga Young goes to Jo Boutique looking a mess and says she will impose. Madam Jo is flabbergasted by her behavior. Ga Young, who spent all night designing while holding back her tears, shows the sample to Jae Hyuk and proposes a subcontract and deposit. Jae Hyuk, dissatisfied with Anna's design, finds the proposal enticing.
Young Gul, looking for a smart way to get his factory back, opens his eyes wide when he sees the design Ga Young sketched. Jae Hyuk, at Ga Young's confident attitude, promises to pay the deposit. With this, Young Gul settles the factory's entire debt but is unable to get the fabric needed to make samples.
Jae Hyuk, betrayed by Young Gul, trembles in fear that word will get out he stole Ga Young's design if he doesn't invest $5 million in him. Anna, having found this out, proposes a deal to Madam Jo. Jae Hyuk, knowing there is no other solution, calls out Young Gul and threatens to sue Ga Young.
Young Gul and Ga Young, contacted by Michael, are unable to hide their happiness. Ga Young is moved to tears and kisses Young Gul when he suddenly moves toward her. Young Gul is flustered, seeing Ga Young as a woman at that moment.
Ga Young, at the news that Young Gul has been sued, goes to argue with Jae Hyuk. She follows Jae Hyuk, who ignores her, inside his home. Young Gul having seen this, paces with anxiety. The next morning, Ga Young feels sympathy toward Jae Hyuk by Hyang Sook's violent actions forcing her way inside his home.
Young Gul feels the emptiness of Ga Young's absence. When Ga Young shows up for work at J Fashion, Jae Hyuk smiles contentedly. Jae Hyuk informs Madam Jo was conned by Young Gul as a fake investor and successfully takes over her shares. Young Gul closes the deal for $5 million and hands over the YGM brand to Jae Hyuk.
Madam Jo caught up in taking revenge against Young Gul, goes to see Jae Hyuk and suggests manipulating the media. According to Madam Jo and Jae Hyuk's plan, Young Gul is caught in a bind. Young Gul trembles in fear with his funds cut off, and Ga Young who learns the situation too late is overcome by shock.