A slacker hatches a million-dollar idea. But, in order to see it through, he has to learn to trust his attractive corporate counterpart. Based on Max Barry's novel.
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Reviews
You won't be disappointed!
Pretty Good
I don't have all the words right now but this film is a work of art.
Blistering performances.
This is one really refreshing movie with very good actors, very good/real story in the sea of bad movies in last few years. Of course, I couldn't forgive some things like Shiloh's character but all men are not the same. It is the fact that people can be manipulated in many ways - in this case is shopping, marketing and ads. Amber Heard did a great job, one of her best roles until now. She is beautiful in many ways and show us how girl or woman can be different at home, at office, ... Scenes were great, color full and dynamic. Shiloh Fernandez and Amber Heard are one and only choice for 2 main roles. And 10 stars is because - at the and you aspect sweet Hollywood end but you don't get what you expect. My recommendation for all my dear IMDb fans, visitors, writers and readers - this movie is MUST WATCH movie. Greeting for everyone and HAPPY NEW 2015 YEAR to ALL. :)
I suppose satire is a form of comedy, but if you're expecting laugh out loud moments, you're watching the wrong movie.Syrup is a well written, somewhat edgy drama/satire/romance based in the cut-throat world of marketing. The characters are lost, afloat in a world where image is everything, where their very selves are naught more than a reflection of marketing thrust upon them by multinational corporations.The crux of the irony in Syrup is even though the characters work in marketing, and play with the lives of others, their own lives are being driven by the same market forces. This makes for a poignant, thought provoking and oftentimes tragic movie. The acting is fairly solid, with the leads putting in convincing performances. It does seem (to someone to hasn't read the book) that some themes are left abridged and not fully explored but this doesn't detract from the fact this movie is a good watch.
I watched this for one reason and I am perhaps ashamed to say it but it was because I think Amber Heard is gorgeous. She isn't always the best actress (though I think she isn't bad) but I just have a huge thing for her. What surprised me was that this little indie romance/dark comedy was actually okay. It was far from amazing and didn't blow me away but honestly I watch so many truly awful indie flicks that I don't make it half way through and this wasn't awful. In fact, it was a unique and well developed concept with some very dark humour and the spin on it using marketing as a driving force and lesson in morality was really well done. The pacing of the film isn't great and often drags just a little bit. The chemistry between our lead stars isn't perfect, it isn't bad but there is some spark missing. I also am not sure they knew what direction or genre they wanted to take this film in and it feels a little jumbled at times. I think with a better director and perhaps screenwriter they could have honed the picture just a little better and made it more impressive. However, for what it is it was fun and worth watching if not mostly forgettable.The aforementioned Amber Heard is the cutthroat Six. She has spent years creating her image and is a power hungry and emotionally void marketing manager. Heard is decent in the role. It isn't her best performance but she does it well. Shiloh Fernandez is okay in his role as Scat. He is supposed to be a brilliant marketing genius who is scatter brained and disillusioned with the advertising world. The problem is that he looks too young and isn't quiet believable in his role. He comes across as someone who just lucked out on a good idea. The chemistry with Heard is again, okay, but could have been much better. The supporting cast includes Kellan Lutz in a darkly comic role as Sneaky Pete. It isn't exactly a tough role but he does it decently. Brittany Snow shows up in a role so small if you sneeze you'll miss it so there isn't any point in even mentioning her. Everyone else plays their role decently but no one really stands out as worth mentioning.Syrup is a satire and there is very few films that do satire well. This does is well. The problem is the potential is really great and it drops the ball frequently. Aram Rappaport is very inexperienced and this film needs a director with more style and vision. I was surprised to see that author Max Barry who wrote the novel the film is based on also co-wrote the screenplay with Rappaport. The entire movie just needed more experience. Now pleasure understand I enjoyed watching it, it just felt unfortunately forgettable. Still it was unique and a good story and the voice over narration scenes breaking the fourth wall worked very well. It was an average flick that showed a ton of potential. I have no doubt the book was exponentially better. 6/10
Basic premise of this movie is that ads and hype sell products regardless of quality of actual product.If you are trying to make a quick buck and never get to sell anything ever again that would work. However, with almost two decades of experience in marketing I can tell you that there is a solid reason big companies spend billions on developing flavors, and that is that people might buy crap, but people will not continue to purchase it.But I digress. This movie is pretty stupid. Girl that was supposed to be 'hot' is more along lines of girl next door type, so miscast in my opinion. Yet everybody is supposed to want her. I just did not buy that.Main male actor is kinda weird looking too. Not interesting weird in a likable way, like Steve Buscemi, but strange weird like Elijah Wood in his role in Sin City. Honestly, guy like that would never make it, no matter how good his ideas were, he'd just get used up and tossed away. Considering his character acts conceited and pushy entire movie, and girl is supposed to have attraction for him, I really did not buy his character at all.Finally, no company would treat suicide the way they tried to portray it in this movie. They would deny responsibility and NOT fire people admitting guilt, as that course of action would open them up for class action lawsuits.All in all, this movie is less realistic than a Disney movie. It is better than that crap 'Branded' but still far cry from any good.